people's law school
legal content development and marketing for a non-profitpractice
Collaborating with a BC non-profit to create Beagle, an automated chatbot that answers everyday legal questions
Designing and showcasing a robot with empathy
People’s Law School provides plain language information online and in print on retail legal topics (think: consumer issues, money and debt, neighbours). But how can their content be adapted for web-chat and optimized for a younger audience? Enter Beagle.
This project brought together technology consultants, lawyers, copywriters and designers to “train” a robot to have empathy and provide folks with managebale next steps to solve legal problems on their own.
Key contact: Drew Jackson, Senior legal content developer
Orient
Holistic, two week period of expectation setting to align funders, content creators, and the public.
Write
Over 75 modules had to be adapted and given a unique voice.
Test
Modules were user-tested and rewritten. Graphics were designed and tweaked. Natural language training ongoing into 2021.
Deploy
Strategic marketing plan prepared, with initial rollout on Facebook including ad campaign management and asset design.
wrks
office
Vancouver, BC
Mt Pleasant + Gastown
contact
- david@practicewrks.com
- (778) 994 5780