people's law school

legal content development and marketing

practice

Collaborating with a BC non-profit to create Beagle, an automated chatbot that answers everyday legal questions

Designing and showcasing a robot with empathy

People’s Law School provides¬†plain language information online and in print on retail legal topics (think: consumer issues, money and debt, neighbours). But how can their content be adapted for web-chat and optimized for a younger audience? Enter Beagle.

This project brought together technology consultants, lawyers, copywriters and designers to “train” a robot to have empathy and provide folks with managebale next steps to solve legal problems on their own.

Key contact: Drew Jackson, Senior legal content developer

 

1

Orient

Holistic, two week period of expectation setting to align funders, content creators, and the public.

2

Write

Over 75 modules had to be adapted and given a unique voice. 

3

Test

Modules were user-tested and rewritten. Graphics were designed and tweaked. Natural language training ongoing into 2021.

4

Deploy

Strategic marketing plan prepared, with initial rollout on Facebook including ad campaign management and asset design.

wrks

office

Vancouver, BC
Mt Pleasant + Gastown

 

contact