indus valley hemp

Strategic business and go-public advice

practice

Clearing legal hurdles to help Indus Valley Hemp 
expand and scale 

Sewing the groundwork for accelerated growth abroad

People’s Law School provides plain language information online and in print on retail legal topics (think: consumer issues, money and debt, neighbours). But how can their content be adapted for web-chat and optimized for a younger audience? Enter Beagle.

This project brought together technology consultants, lawyers, copywriters and designers to “train” a robot to have empathy and provide folks with managebale next steps to solve legal problems on their own.

1

Orientation

Holistic, two week period of expectation setting to align funders, content creators, and the public.

2

Writing

Over 75 modules had to be adapted and given a unique voice. 

3

Testing

Modules were user-tested and rewritten. Graphics were designed and tweaked. Natural language training ongoing into 2021.

4

Deployment

Strategic marketing plan prepared, with initial rollout on Facebook including ad campaign management and asset design.

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Vancouver, BC
Mt Pleasant + Gastown

 

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